“What for stands out the most about Germán is his humanity, an essential quality for being a good consultant.”

— Pilar Gómez-Acebo, Coach & Senior Management Consultant

This is how I understand Branding as an artisan work tailored to each client.

These are some of the brands with which I have worked to create their corporate identity.

Aratech is a digital business consultancy specializing in business intelligence, strategic marketing, digital transformation and cybersecurity. The logo, in the form of an app icon, has a series of lines that represent the intersection of all its different business areas. The claim, Lifestyle Technology, helped position the firm in the environment of lifestyle brands.

Watch & Act is an innovative management consultancy, with strong expertise in training, innovation, digitization and talent management. The logo fuses the seriousness of a prestigious consultancy with a fresh and different imagotype that evidences its most creative and differentiating side.

The 567 Club brings together professionals and entrepreneurs to develop positive synergies and promote networking. The logo reflects the exclusivity of a private club and organically interrelates the three generations to which its members belong: the 50s, 60s and 70s.

For my clients I develop different creative concepts for their collections, direct their campaigns and coordinate the creation of their communication materials. My experience ranges from advertising spots to catalogs and e-commerce shootings. Also, in terms of Product development, I collaborate with different brands in the creative process of their collections.

A good example is the integral work that I do for Abbacino. In close collaboration with the Creative Director we develop new designs and line ranges for each Collection. Taking my Trend Reports as a starting point, together we create the theme of the collection and from there we design the different product lines of the brand: handbags, wallets, handkerchiefs, hats, etc ...

Storytelling and Experiential Communication are my tools when it comes to getting to work with the Press. The creation of a powerful story and the development of unique experiences are a guarantee of success when you want your brand to stand out in a world saturated with a thousand firms in which the clientele is more demanding and volatile than ever.

Helping to create authentic Lovebrands is my goal. I have collaborated with the following brands closely throughout the last years.