CHAPTER I.II

TRENDS

“With Germán´s advice we discovered our brand´s core values ​and we identified the DNA that differentiates us. With him we laid the foundations of what our brand is nowadays.”

— Sebastià Vadell, Abbacino Bags CEO

Since 2010 I have carried out trend analysis for various fashion and lifestyle brands. Anticipating cultural, geopolitical, economic and social changes is key. Detecting new consumption dynamics and discovering creative focuses allows us to be at the forefront.

Analyzing and predicting trends is very valuable at a strategic level, as well as positioning or product design.

• CREATIVE DIRECTION

  The development of Trend Reports provides decisive information to the creative teams with whom I collaborate. Beyond revealing what is going to be trendy in terms of colors, formats or fabrics, I perform for each client an exhaustive analysis that collects trends that are related to their DNA and how they can adapt them to their creative codes. It is a value proposition with a guarantee of success.

• PRODUCT PRESENTATION 

  Clients and press demand presentations that become an enriching experience. For several firms I create ad hoc interventions where we present their new products in a creative context that provides extra value. The trends serve here as a backdrop to reinforce the validity and relevance of the product itself, generating greater interest among attendees.

• LECTURES & MASTER CLASSES

  For many years I have participated in several conferences and forums as a speaker. It is a privilege to share knowledge with other professionals and discuss topics as exciting as new trends in Marketing and Communication, the future of design or the evolution of luxury.