A stopover in Paris in July 1995 changed my life ... In just three days I learned that our personal history is full of unexpected twists. Fate wanted me to attend several High Fashion Week shows. Under the Pyramid of the Louvre Gianfranco Ferré turned the Dior women into a field of tulips and Lacroix raised the costumes of a bullfighter to the category of Haute Couture ... Those days modified my way of seeing and looking at the world.

Vocational journalist and tireless researcher, I have had the fortune of being able to build life and profession around these two great passions. That proximity to the world of culture, fashion, art and travel has allowed me to develop my creativity beyond where I could have imagined. After more than two decades it seems to me that this has only just begun. To infinity and beyond!

JOURNALISM

THE PLEASURE OF TELLING STORIES

I was always clear that I wanted to know the world, discover other cultures, live a thousand lives and share them... Twenty years ago my first article was published in ELLE magazine. With the same illusion I continue telling stories inspired by the latest trends in lifestyle, travel, fashion and grooming. I feel very fortunate to be able to share them with thousands of people in such relevant media as TVE, Vogue, AD, Elle, Marie Claire, Glamour, Cosmopolitan, GQ, Gentleman México… Here you can discover my latest contributions. Bon Voyage.

CONSULTANCY

THE MAGIC OF CREATING BRANDS

My passion for brands led me to work in different Communication Departments and Advertising Agencies in which I discovered the importance of corporate values, how to build transcendent messages or how to achieve the best positioning. Today I put all that expertise at the service of clients for whom I do strategic consulting for Branding and Communication. These two facets, together with my journalistic work, have allowed me to develop a 360º vision. Mission. Vision. Amen.

EXPERIENCES

CREATING UNFORGETTABLE MOMENTS

The art of good living is something that is learned little by little. Going around the world deciphering the keys to excellence has been for me the best school. For years I have been curating tailor-made experiences for clients who look for different and one hundred percent customized proposals. Cultural routes, contemporary art, haute cuisine, shopping tours or meetings with the most important creators of our country are some of the custom-made experiences that I develop. Long live the Dolce far Niente!

TRENDS

DECIPHERING THE FUTURE

My interest in research led me, years ago, to deepen the analysis of trends. Anticipating cultural changes, new consumption dynamics or detecting stylistic references capable of changing the image of a generation is the key to success. Currently I collaborate with different fashion and lifestyle brands developing Trend Reports both at the level of product development and/or new services. The future is not written in the stars.

TEACHING

SHARING KNOWLEDGE

In 2006, I began my collaboration as a professor in the Master's Degree in Communication and Fashion at the Francisco de Vitoria University. Since then, I dedicate part of my time conducting research and teaching as a professor or speaker at institutions such as IED, ESIC or ISEM. My subjects are focused on Communication, Branding, Trend Analysis and Content Development. In teaching one learns a lot.

ELLE

The consciousness of luxury

TVE1

New openings in Madrid

revistaad.es

Fender free décor

AD

Living in silence

TVE1

Fashion & Art

revistaad.es

Cádiz city guide

Marie Claire

Fashion speaks out

8Tv

New trends

revistagq.com

Cabins

DEAR

12 trends for 2019

Libertad FM

Travel section

revistagq.com

mocktails

Product presentation

tag heuer

Lectures

lvmh

Master classes

Fashion & Creativity

Creative direction

Product development

branding

aratech

Communication

gymage

events

jesús lorenzo

press trips

be tenerife

For any questions about my work as a journalist, to request information about the Consultancy Service, or to know more about the Experiences that I curate,

please send me a message through the form you find bellow. I will answer as soon as possible. See you soon!